BTS Picked Arirang — Here’s Why That Title Is a Genius K-Pop Move
BTSK-popculture explainer

BTS Picked Arirang — Here’s Why That Title Is a Genius K-Pop Move

ssmackdawn
2026-01-24 12:00:00
9 min read
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BTS naming their 2026 comeback Arirang is cultural strategy: a geopolitical, emotional, and global storytelling move that reframes their reunion.

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#BTS#K-pop#culture explainer
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smackdawn

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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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